Priscilla Flamelyn Princhell is the Financial Executive of Velvet Clothing Line Pte Ltd. As financial executive, she holds majoring in Finance and Account from University of Monash. She also has double degree in Mass Communication majoring in Public Relations and Advertising. She was born in Bau, Sarawak but brought up in Tokyo, Japan because her father was a diplomat.

Before become Financial Executive, she was the Marketing manager for Celcom. She also joins Malaysian Economic Forum as one of presenter. Her background in financial and economic is so wide. She also wrote books about Handling Financial Crisis in 2003.

She joins the Velvet Clothing Line Pte. Ltd in 2006 after left Celcom in January, 2006. She re – plan the company financial plan in order the company pursue the business in United States. She the one who helps the company overcome economic crisis in late 2008/2009.